Say what you will about Lisa Rinna renting her Tom Ford…
I think renting is cool.
It’s a myth that being sustainable is costly. It’s not. Try choosing refillable items over new items reduces plastic and other waste. Or try buying household cleaning items that contain zero chemicals or switching to biodegradable nappies and/or reusable ones.
Another way of being sustainable – and saving the pennies – is to hire your clothes.
In a bid to attract the next generation of customers, that’s exactly what John Lewis are offering…
John Lewis Rental
John Lewis has just launched its first womenswear rental platform powered by HURR – johnlewis.com/fashionrental.
The platform hosts a range of exclusive John Lewis brands and introduces over 20 new contemporary brands for customers! You can find brands including Olivia Rubin, O Pioneers, & Other Stories and Seraphina with rental prices starting from just £20.
There are also existing John Lewis favourites from brands like Whistles and Somerset by Alice Temperley alongside exclusive collaborations such as the upcoming Erica Davies + John Lewis collection.
How does it work?
Customers will be able to browse the collection at johnlewis.com/fashionrental, choosing to rent a garment for 4, 8, 10 or 20 days with next day delivery if needed. Once the items have been chosen, the products will be posted directly to the address and included will be a pre-paid postage label for returns. The items will be dry cleaned by HURR (using Oxwash responsible laundry services) and ready to be rented again.
Skylar Dress by Sabina Musayev
Baby Aurora in Black Moire by ROOP
Massau Dress by Elliatt
Bra Form Rose Dress by Barrus London
Esther Dress by Elliatt
Mirit Dress by Sabina Musayev
The Ophelia Dress by Olivia Rose The Label
The Luna Dress by Sika
The Small Hive – Champagne bag by Isla Risa
Volkgarten Dress by Elliatt
Strawberry Dress by Lirika Matoshi
Fringed Halterneck Midi Dress by & Other Stories
Crystal Alessia Hoop Earrings by SORU
Silver Set by Barrus London
Red 3 Piece Suit by Barrus London
Lambley Jumpsuit by Elliatt
Sequinned top & bottoms by Barrus London
Sequin top by Barrus London
John Lewis are also leading the way when it comes to initiatives to help customers become more sustainable. Other opportunities include:
- Taking part in a new FashionCycle scheme for your pre-loved clothes
- Subscribing to a childrenswear rental service with thelittleloop
- When purchasing a new mattress, recycle your old one with them
- Opting to rent a bike from the Bike Club for your family
- Don’t throw away your empties, recycle them through BeautyCycle
- They also recycle your bigger electrical items when purchasing a new one